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Best Buy is a global family of brands, an industry leader with more than 40 years of history…but that’s not REALLY what they’re about. They’re about people. People just like you. And, yeah, they know every company says they’re about people, but Best Buy really mean it. Really!

It might surprise some of you that so far we haven't mentioned consumer electronics (although, we just did) because Best Buy is associated so strongly with technology. Best Buy believe that technology should serve people, and not the other way around. You might say that they love technology, but they're not in love with technology. Technology makes a lot of promises, and Best Buy are here to make it live it up to those promises. For people.